This is just going to be an extremely short post (it’s basically a rant) based on the news that just angered millions of Brits.
So despite the love that the world has for Marvel right now, following the release of the highly acclaimed Avengers: Infinity War, it seems that the love is not mutual on Marvel’s part, as they just announced that the next film from the Marvel Cinematic Universe (MCU) would be releasing in the UK later than expected, a whole month later. Originally scheduled to be released on the July 6th, the sequel to Ant-Man will now be released here in the UK on August 3rd, whilst for the majority of the world, it remains July 6th.
It’s bad enough that the film has been pushed so far back from the rest of the world, but what makes it frankly insulting is the reason behind this move: the FIFA World Cup. Hosted every four years, the greatest sporting event in history returns, this time in Russia, as 32 national sides compete for the greatest trophy in the entire sport of football. It is so popular that Marvel is afraid that the entire population will be so captivated by the month-long event, that no-one will go out to see their film. Now I love football as much as the next guy but considering Scotland didn’t even qualify, and watching England get humiliated will only last about a week, as they’ll be knocked out in the group stages, I have no personal interest in the tournament. You’d think that Marvel would want to capitalise on the World Cup by advertising it during matches, to grab the attention of fans, who would perhaps go see the film once the match has ended. Apparently not.
There’s also the fact that not every Brit likes or even cares about football. People who would much rather sit down in a cinema, watching their favourite characters on the big screen, are being forced to wait a full month longer than the entire world (except China probably). This also brings up the fact that in today’s society, through social media sites such as Facebook and Twitter, information is shared instantaneously, meaning that we will have to try to do the imaginable: survive a full month without being spoiled. It’s incredibly likely that fans will be spoiled sometime between the worldwide and UK releases, which could quite possibly kill much anticipation for the film. As a result of it, fewer people will feel the need to part with their hard-earned cash to go see a film which they know every single thing about.
It’s safe to say that the decision to delay Ant-Man and the Wasp‘s UK release by a full month, is not only insulting to UK fans of the MCU but a decision that could greatly backfire on the studio in terms of their financial gain, as well as their reputation here in the UK.